Animated explainer videos
Animated explainer videos that make a complex idea clear
A product, a service, a policy or a process, explained in a minute or two: written, designed, animated, voiced and scored by one studio.
Part of commercials and corporate films · Also in this family: TV commercials and ad films · corporate and institutional films · festival and social films · Related: animated video production · 2D animation
What we make
Animated explainer video production
An explainer works when the viewer understands something they did not understand a minute ago. These are the ones we make.
Product explainers
How a product works and why it matters, for websites and launches.
Service and app explainers
A service or app made simple, step by step.
Public information films
Health, safety and policy explained for citizens and communities.
Training explainers
Processes and procedures taught in short animated modules.
Investor and pitch explainers
A business explained to investors in under two minutes.
Multilingual versions
The same explainer voiced in English, Hindi, Assamese and Bengali.
Why an animated explainer video works
An animated explainer video turns something complicated into something clear in sixty to ninety seconds. Animation can show what a camera cannot: how a product works inside, how a service flows, or how a policy affects a person.
Every animated explainer video here starts with the script, because that is where clarity is won. The same studio then designs, animates, voices and scores it, and delivers versions in English, Hindi, Assamese and Bengali.
On the record
Animation on the record
- Animated films past one million views each
- Animated features My True Love and Sleeping Beauty
- Films for Assam Downtown University, Sri Sankaradeva Nethralaya and Excel Dental Clinic
- Scripts written by a Screenwriters Association member
How we work
The script does the explaining
Most explainers fail at the script, not the animation. Ours start with a writer who finds the one idea the viewer must leave with, and cuts everything else.
Then the same studio designs, animates, voices and scores it, so the film arrives finished.
A complete explainer
Watch one: the Guwahati flood, explained
A city floods after less than a centimetre of rain. This explainer sets out the real cause, then the four-step fix in the order that works: cheapest and most effective first.
Researched, written and made at the studio, the film has passed 31,000 views. The same method serves a product, a policy, a process or a public campaign.
More explainers
More explainer videos from the studio
A biography explained in ten principles as the companion film to a book, a software product demo, a motion-graphics ad for a digital marketing agency, a comic animated explainer on health insurance, and a short animated history explainer.
How it runs
How an explainer video is made
- Brief: the audience and the one thing they must understand.
- Script: written and timed, usually sixty to ninety seconds.
- Style and storyboard: the look and every scene approved.
- Animation and voice: animated, voiced and scored.
- Delivery: web, social and presentation versions in every language you need.
Every stage has a named review gate. See the full process.
Questions
Questions about explainer videos
How much does an explainer video cost per minute?
It depends on the style, how many characters and scenes it has, and the number of language versions. Simple motion-graphic explainers cost less per minute than character animation. You receive clear options with a written quote.
How long should an explainer video be?
Sixty to ninety seconds for most products and services. Training explainers can be longer, split into short modules.
Do you write the script?
Yes. The script is the heart of an explainer, and writing it is included.
Can the explainer be in several languages?
Yes. We record voice-overs and subtitles in English, Hindi, Assamese and Bengali.
What makes an explainer video effective?
One clear message, a script that cuts everything else, visuals that show rather than decorate, and a call to action at the end. Most of that is decided in the script, before any animation begins.
Related services
- Animated video production: brand, explainer and story films
- Commercials and corporate films: TV commercials, digital ads, and brand, training, event and institutional films
- Character animation services: characters designed and performed
- Subtitling, translation and dubbing: one film, many languages
- The studio on YouTube: films, song-films and devotional cinema
Explain it beautifully
Tell us what needs explaining and who will watch it. You will hear back within one working day.