Commercial video production and corporate films, from script to screen

Questions

Video marketing: one production, every platform

Most brands no longer need a single commercial. They need a set of commercial videos that work on television, YouTube, social media, their website and a marketplace listing. The easiest moment to plan all of them is the brief:

• Frame for every screen at the shoot. A 16:9 master for television and YouTube, a 9:16 version for Reels and Shorts, and square or 4:5 versions for feeds. Vertical framing is planned on set or in the animation layout, not cropped afterwards.
• Hook in the first seconds. On social platforms the product or the question appears at once, not after a slow opening.
• Design for sound off. Burned-in subtitles and clear on-screen text, so the message survives a muted feed.
• Product videos alongside the ad. Short demonstrations, close-ups and listing videos, shot in the same production with the same lights, set and cast.
• Motion graphics that match. One set of titles, logo animation and end cards across every version.

Planned this way, one production lets you create content for a whole campaign rather than a single spot. Editing, colour and motion graphics are on post-production; language versions are on subtitling, translation and dubbing.

How AI tools fit into commercial production

Live-action commercials are still shot with cinema cameras, real locations and real people. AI tools help around that work, and they make animated commercials possible where a shoot would be impractical:

• Concepts and storyboards. Frames developed with Nano Banana let you see the commercial before a shoot day is booked. See scripts and storyboards.
• Animated and hybrid spots. Shots animated in Kling and Seedance from approved product and character references, then composited and finished in the studio.
• Music and sound. Jingles and scores written and produced under direction, with Suno among the tools, then mixed for broadcast and online.
• Clean-up and effects. Screens, skies, product shots and set extensions refined in visual effects. See visual effects.

Every tool is directed, every frame is checked against the approved script and storyboard, and usage rights for everything delivered are set out in writing.

Questions to ask any video production company

Whether you hire a video production agency, a freelancer or a studio, the same questions protect your film. Ask them of every company on your list, including us:

• Can I watch finished work like mine? Full films, not only a showreel. The work on this page is here to be watched.
• Who writes the script, and who directs? Know who is accountable for the idea and for the final cut.
• What is the production process? Ask for the review gates in writing: script, storyboard, first cut and final.
• Which versions are included? Lengths, aspect ratios, languages and subtitle files should be agreed before the shoot.
• Who owns the result? Usage rights for the film, the music and the footage belong in the agreement.
• Can they make brand films as well as ads? A partner who also handles longer brand films, explainers and social cuts keeps one look across the campaign.

Comparing video production companies on these points tells you more than any rate card. See how the process runs, browse the portfolio, or send your brief.

Questions about commercial video production and corporate films

How much does it cost to produce a TV commercial?

It depends on four things: length, whether it is shot or animated, how many locations and actors it needs, and how many versions you will air. Send a brief and you receive clear options with a written quote, rather than a single number.

How long is a TV commercial?

Most run fifteen, thirty or sixty seconds, and thirty seconds is the most common. We usually plan one master length and cut the shorter and vertical versions from it, so every version is part of the same shoot.

Can you make an animated commercial instead of a shoot?

Yes. Animation suits ideas that would be expensive or impossible to film, and it can be revised without a reshoot. We make both, and we will tell you honestly which serves your idea better.

How long does production take?

A simple spot can be delivered in a few weeks from an approved script. Larger campaigns take longer. We give you a delivery date in writing and keep to it.

Do you work with clients outside India?

Yes. Briefs, reviews and delivery all run online, and international clients have come to the studio through its published work.

What is a corporate video?

Any film an organisation makes about itself or for its people: a company profile, a training module, an event film, a product demonstration or an impact story. What they share is a purpose beyond entertainment.

How long should a corporate video be?

As short as the message allows. A brand film usually works at one to three minutes, a social cut at under a minute, and a training film as long as the lesson needs, ideally in short chapters.

How do you make a corporate video more interesting?

Find the human story inside the subject, show rather than tell, and cut everything that does not serve the one message. That is the work of a director, and it is what we bring.

Can you film our event and deliver quickly?

Yes. Event highlights can be delivered shortly after the event, with full sessions following.

Which industries do you make commercials for?

Every industry. The studio makes commercials and product videos for consumer brands, electronics, home and furniture, software and SaaS, AI tools, education, healthcare, energy, tourism, real estate, government and NGOs. The same director and finishing serve all of them.

Do you make product demo videos and software walkthroughs?

Yes. Product demos, app and SaaS walkthroughs, onboarding videos, tutorials and review-style videos are part of the commercial service, filmed live or built from your screens with motion graphics and voice-over.

Can you make a dental clinic or hospital advertisement?

Yes. The studio made the official television commercial for Excel Dental Clinic, Guwahati. Medical content is checked with your doctors before anything is filmed or animated, and patients appear only with written consent.