Commercials, ads and corporate films
Commercial video production and corporate films, from script to screen
Commercial video production and corporate films for businesses, institutions and government departments: TV commercials, online ads and brand films, live action or animated, written, directed and finished by one filmmaker with eighteen years of cinema behind him.
Watch the work
TV commercials and ad films
Every film below was written, directed and edited at the studio. Press play on any of them: this is the work, not a description of it.
Featured: Excel Dental Clinic, Guwahati
A television commercial for a Guwahati dental clinic, built on an original screenplay and directed, edited and produced by the studio. The production scouted and photographed the clinic and real people for reference, designed the sound, and delivered a broadcast master.
Making a film for a clinic, a school, a software product or any other business? See commercials for every industry.
1:23Government of Assam: commercial ad campaigns 
0:34Nilachal HP Gas Agency: TVC, director’s cut 
0:30Introducing Appu: the 5 kg LPG cylinder 
0:25Dirkim: video ad for a Mac editing app 
2:21Digital marketing: commercial ad showcase 
0:49Ayesurved: a TVC made inside the film Topper 
0:30Assam Sanskritik Mahasangram: promo edit 
1:28TD Film Studio: production and marketing services Explainers and impact films
Explainer videos and impact films
Two complete films that show what an explainer or an impact film can do: one explains a city’s flooding in plain, sourced steps; the other carries Assam’s Bihu dance and culture to a worldwide audience. Explore explainer videos.
What we make
Commercial video production and corporate film services
Commercials and corporate films serve the same client: a business, an institution or a department that needs people to know, trust and choose it. One studio carries the idea from the first line of the script to the master your broadcaster, platform or event screen asks for, with subtitled and dubbed versions for every market you work in.
TV commercial production
Fifteen, thirty and sixty-second spots for broadcast and cable, mastered to channel specification.
Promotional videos and social ads
Cut-downs, vertical versions and six-second bumpers for YouTube, Instagram and Meta, made with the main film rather than after it.
Animated commercials
Animated and 3D commercials when the idea is bigger than a location or a budget for a shoot.
Product video production and brand films
Longer films that tell the story behind a product, a place or a promise.
Corporate video production
Who you are, what you do and why it matters, told as a story rather than a brochure.
Training and explainer videos
Clear, structured films that teach a process or a policy, shot or animated, in several languages.
Event and convocation films
Conferences, launches, ceremonies and convocations: filmed, edited fast and delivered as highlights and full sessions.
Institutional and impact films
Films for universities, hospitals, NGOs and public bodies, made with care for the people on camera.
Tourism and public campaigns
Destination films and public-awareness campaigns for government departments and institutions.
Every industry
Commercial video production for every industry
A commercial is a commercial, whatever it sells. The same director, crew, animation team and finishing serve every industry, from a dental clinic in Guwahati to a software company selling worldwide. Product video production, promotional video production, SaaS and app demos, walkthroughs, explainers, tutorials, reviews and testimonial videos are all part of the commercial service.
Consumer brands and products
Product films, launch commercials and social cuts for packaged goods, fashion, jewellery, food and drink: the product shown at its best, with a reason to buy it.
Electronics, computers and gadgets
Product demos, feature films and unboxing-style review videos that show what the device does, how it feels and why it is better.
Home, furniture and kitchen
Lifestyle commercials and product walkthroughs for furniture, appliances, kitchens and décor, filmed in real rooms or built as photoreal 3D.
Software, SaaS and apps
Product demo videos, onboarding walkthroughs, feature launches and tutorials built from your own screens, with clear motion graphics and voice-over.
AI products and tools
Launch films and feature demos that show the tool working on real tasks, step by step, so a first-time viewer understands it in a minute.
Education and edtech
Admission commercials, campus and convocation films for schools and universities, and lesson and course videos for edtech platforms.
Healthcare, hospitals and clinics
Clinic and hospital commercials, dental advertisements, patient education animation, doctor introductions and health awareness films. Medical content is checked with your doctors, and patients appear only with written consent. Work includes the Excel Dental Clinic commercial above and an animated documentary segment for Sri Sankaradeva Nethralaya.
Energy, utilities and services
Commercials that explain a service simply, such as the Appu 5 kg LPG cylinder commercial made for Nilachal HP Gas Agency in Guwahati.
Travel, tourism and hospitality
Destination films and hotel and travel commercials, from the studio behind the Assam Tourism 3D campaign.
Real estate and architecture
Project films, walkthroughs and 3D visualisation for developers and architects, with architectural concept design in house.
Government, NGOs and public campaigns
Awareness films and public-service commercials in Assamese, Hindi and English, such as the Guwahati flood explainer above.
Any other industry
If it can be sold, explained or celebrated, it can be filmed. Tell us the product and the audience, and the film is designed around them.
Every format a business needs
- TV commercial production and ad films
- Promotional videos and online, social and YouTube ads
- Product videos for websites, marketplaces and ads
- Product demos and walkthroughs
- Software, SaaS and app demo videos
- Explainer videos
- Tutorial and how-to videos
- Review and unboxing videos
- Customer testimonial videos and case studies
- Launch teasers and trailers
- Brand and corporate films
- Animated commercials
On the record
Commercial and corporate work for
- Excel Dental Clinic, Guwahati: a television commercial
- Nilachal HP Gas Agency: the “Appu” campaign, with film, hoardings, brochures and posters
- Directorate of Tourism, Government of Assam: character and scene concepts, storyboards and project coordination for Jahnu Barua’s 3D animated campaign, made with Reliance Animation (2009–10)
- Government of Assam: TV campaigns, with motion graphics and editing (2014)
- Assam down town University: a virtual convocation film
- Sri Sankaradeva Nethralaya: a documentary animation segment with motion graphics
- Dornier Systems: print and digital campaigns
- Eight feature films, including Avataran with more than 1,500 visual-effects shots
Why one director
The director writes, shoots and finishes
Most commercials pass through an agency, a production house and a post house before they reach you. Here the person who writes the script directs the shoot, cuts the film, composites the effects and grades the final frame.
That means fewer hand-offs, fewer surprises, and one person answering for the result.
Government of Assam · 2009–10
Assam Tourism: a 3D animated campaign, from concept to screen
For the Directorate of Tourism, Government of Assam, Tarunabh Dutta was chief assistant and project coordinator to the filmmaker Jahnu Barua on Assam: Nature’s Hidden Secret, a 3D animated advertising campaign executed by Reliance Animation in Pune. He designed the animal characters, drew the scene concepts and storyboards set across Assam, and coordinated the production.
See every concept frame on the storyboards and concept art page.
Corporate and institutional
Corporate, institutional and awareness films
Films for universities, health organisations and the public, from a full virtual convocation to field documentaries.
Campaigns
Campaign stills
How it runs
From brief to final master
- Brief: your product, audience, channels and air date.
- Script and storyboard: approved before anything is shot or animated.
- Production: shoot or animation, with casting, locations and voice.
- Post: edit, visual effects, music, sound and grade.
- Delivery: broadcast and online masters, every length and language you need.
Every stage has a named review gate. See the full process.
Questions
Questions about commercial video production and corporate films
How much does it cost to produce a TV commercial?
It depends on four things: length, whether it is shot or animated, how many locations and actors it needs, and how many versions you will air. Send a brief and you receive clear options with a written quote, rather than a single number.
How long is a TV commercial?
Most run fifteen, thirty or sixty seconds, and thirty seconds is the most common. We usually plan one master length and cut the shorter and vertical versions from it, so every version is part of the same shoot.
Can you make an animated commercial instead of a shoot?
Yes. Animation suits ideas that would be expensive or impossible to film, and it can be revised without a reshoot. We make both, and we will tell you honestly which serves your idea better.
How long does production take?
A simple spot can be delivered in a few weeks from an approved script. Larger campaigns take longer. We give you a delivery date in writing and keep to it.
Do you work with clients outside India?
Yes. Briefs, reviews and delivery all run online, and international clients have come to the studio through its published work.
What is a corporate video?
Any film an organisation makes about itself or for its people: a company profile, a training module, an event film, a product demonstration or an impact story. What they share is a purpose beyond entertainment.
How long should a corporate video be?
As short as the message allows. A brand film usually works at one to three minutes, a social cut at under a minute, and a training film as long as the lesson needs, ideally in short chapters.
How do you make a corporate video more interesting?
Find the human story inside the subject, show rather than tell, and cut everything that does not serve the one message. That is the work of a director, and it is what we bring.
Can you film our event and deliver quickly?
Yes. Event highlights can be delivered shortly after the event, with full sessions following.
Which industries do you make commercials for?
Every industry. The studio makes commercials and product videos for consumer brands, electronics, home and furniture, software and SaaS, AI tools, education, healthcare, energy, tourism, real estate, government and NGOs. The same director and finishing serve all of them.
Do you make product demo videos and software walkthroughs?
Yes. Product demos, app and SaaS walkthroughs, onboarding videos, tutorials and review-style videos are part of the commercial service, filmed live or built from your screens with motion graphics and voice-over.
Can you make a dental clinic or hospital advertisement?
Yes. The studio made the official television commercial for Excel Dental Clinic, Guwahati. Medical content is checked with your doctors before anything is filmed or animated, and patients appear only with written consent.
Related services
- Healthcare video production: clinic and hospital commercials
- Storyboards, concept art and scripts: the plan before the shoot
- Animated video production: brand, explainer and story films
- Character animation services: characters designed and performed
- All services: post-production, VFX, music, subtitling, teaching and more
- The studio on YouTube: films, song-films and devotional cinema
Tell us about your commercial or corporate film
Send the product or the message, the audience and the date you need it. You will hear back within one working day.